Psychology Today

Psychology-Today

Commentary, Research and News that cover all aspects of Human Behavior, from the workings of the brain, to relationships and the larger cultural forces that influence our decisions.

A conversation with neuroeconomist Paul J. Zak.

Narratives help humans make sense of the world and build community. Storytelling is universal; it holds the power to bridge cultural and individual divides. Stories serve as powerful propagators of information that pass down the values and ideas promoted within a culture. In other words, our stories are intergenerational time capsules for preserving, instilling, and exchanging values.



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